2025 Topic #040 Use of AI-Generated Educational Videos to Support Fellowship Awareness and Outreach

Topic #040/2025 Use of AI-Generated Educational Videos to Support Fellowship Awareness and Outreach

What do you want Conference to do?

That the General Service Conference approve the production and publication of short, AI-generated educational videos by the General Service Office to inform members, newcomers, and the general public about AA’s purpose, structure, and principles.

What issue does this proposal address?

AA in Australia currently lacks short, accessible video content that explains who we are, what we do, and how our service structure operates. Many newcomers and interested individuals are turning to digital platforms like YouTube or TikTok to learn about recovery options, but our presence in these spaces is minimal. This results in misinformation, missed opportunities to carry the message, and a growing gap between AA and digital-first audiences, especially younger members.

Background information that supports this proposal

Digital outreach is now a basic communication tool. Fellowship-approved video content is in line with our Primary Purpose and allows us to meet people where they are — online. Platforms like Synthesia allow the creation of short, professional, on-brand videos using AI avatars and voiceovers for minimal cost. GSO already manages literature and website content; this would be a natural, low-cost extension.

Relevant references:

• Tradition Five – our primary purpose—to carry the message to the alcoholic who still suffers.
• Concept XI: “The trustees should always have the assistance of the best possible standing committees, corporate service directors, executives, staffs…” including modern communication tools.
• Comparable GSO-produced content in the U.S. (AAWS YouTube channel)

How will this proposal benefit the fellowship or the still suffering alcoholic? 

These short videos will help newcomers understand how AA works, provide clarity to families or professionals, and offer guidance to existing members about service and structure. They can be embedded on our website, shared by CSOs and Areas, and adapted for public information presentations.

The benefit is a better-informed Fellowship and wider accessibility to AA’s message in an increasingly digital world.

What are the estimated costs of implementing this suggestion?

Estimated cost: USD $768.00 annually (approximately AUD $1,200). This includes a subscription to Synthesia or a similar AI video platform, with access to avatar presenters, voiceovers, templates, and export rights. Additional minor time commitments from existing GSO staff to script and upload videos.

At what level of group conscience (if any) was this topic discussed?

This topic was developed at an individual level in consultation with members active in Public Information, IT, and service literature. There is growing informal support for more dynamic and visual communication tools within the Fellowship.