2025 Topic #063 Professional AA Business Cards

Topic #063/2025 Professional AA Business Cards

What do you want Conference to do?

That the Conference recommend that the GSO design, print and distribute basic business cards that:

1. helping Professionals & Other Workers (e.g. Corrections, Treatment) can order in quantities for free and then interact with people with drinking problems to refer them to AA
2. the CSOs and AA groups can order at cost (plus postage) for distribution at PIPA events and via local meetings to new members.

The professional design would

1. have the correct text, colour and logo as recommended by the AA Style Guide
2. have the National AA website address, the 1300 number and perhaps QR code if relevant
3. be on white matt card so that the professional and/or person receiving it can add extra points on the reverse side e.g. number of a local group member.

What issue does this proposal address?

AA Business size cards with accurate information in the approved in accordance with AA ‘s national Style Guide would give helping professions a reliable resource to encourage their contact with AA and likewise, give members, groups and service bodies a reliable resource give to the public as part of PIPA activities, and/or new members at meetings.

Background information that supports this proposal

Currently there are a number of different AA business printed by groups, CSOs and others for distribution. Some are well done, others have mistakes (e.g. an email address noted as a web address).

AA Business size cards have been or are in a variety of colours and text styles and overall do not give a positive image of competent body to helping professions or the public.

One national source would be 

• More efficient – eliminate the duplication of time and effort AA members have to make to produce these resources.
• More economical – eliminate the printing of small batches at higher costs
• More effective as a PIPA resource.

How will this proposal benefit the fellowship or the still suffering alcoholic? 

Increased referrals from helping professionals and other workers. More interaction between groups and the GSO. In turn, more donations to GSO.

What are the estimated costs of implementing this suggestion?

For example, ACRO PRINTING estimates 10,000 cards at 4 cents each i.e. $400

(https://www.acroprinting.com/product-catalog/business-cards.html)

Cards are generally very inexpensive compared with the benefit to the “alcoholic who still suffers”.

At what level of group conscience (if any) was this topic discussed?

Our previous CSO discussed and produced its own cards, and the CSO where I’m now based has ones here in this area (with mistakes).